Understanding how to market your business and thrive in the digital world can feel daunting. Sometimes you just want an extra set of hands, eyes, or ears when compiling your digital and social media strategy– we get that. Other times, you need an assist and expertise from start to finish--we’ve been there too.
Whether it’s a lack of availability to hire a full-time internal staff member, a gap in experience, or wanting a fresh set of ideas, sometimes it’s necessary to look outside of your in-house skill set. That’s where a network of digital specialists come in. No one is good at everything, and we’ve worked hard to hone skills in the digital arena, specifically in search, social advertising, and crisis management. However, if you’re looking for a service or a skill set we don’t posses, we know a network of professionals who are up to task.
We market the world’s most compelling brands to the people who matter most.
About Rachel Vandernick, Founder
Travel marketer by day, Philly foodie by night. Rachel earned her bachelor's degree in public relations from Messiah College and her master's degree from Georgetown University in public relations and corporate communications. She’s earned certifications in SEO, PPC, social media, Google Analytics and Google AdWords, Bing Ads, and inbound marketing.
Rachel has worked across two dozen industries, including travel & hospitality, retail, food & beverage, and aerospace, to build connections between prestige brands and their consumers.
On a personal level:
She’s proudly, and enthusiastically, Philadelphian and loves all that the city has to offer. An emphatic, but mediocre runner, a sometimes cook, and a natural wine enthusiast, Rachel is a true urbanite.
She also runs the site OOOIBlog that helps pilots and their partners navigate and adjust to airline life.
Rachel has a tuxedo cat who will inevitably come up in conversation. His name is Kelso.
Say hello on Twitter @vandernickr
WhERE The Vander Group CAN HELP:
Crisis communications planning
Digital crisis planning
Search Engine Optimization (SEO)
Social media advertising
Pay per click advertising (PPC)
Digital media analysis