I get a world where you don’t want to participate on social media. It’s exhausting, a time suck, and quickly becomes a black hole where your attention and worth can disappear. But it’s also a place to get to know a world and causes bigger than yourself, to form real relationships, and share what ~ what brings you joy ~.
Which is why Lush’s sudden rage quit of social media like a pouty influencer “who just can’t even” is puzzling big brand behavior. Let me catch you up.