LBrands, [the artist formerly known as] Limited Brands, also Victoria's Secret's parent company, is down 47% in stock value in 2018. Not a small issue for the once dominant category leader. They have a massive problem, and they can't seem to identify it. Let’s dig into it.
“Not another product post. Please, for the love.”
This is what goes through my head when I’m scrolling through Instagram lately. Now don’t get me wrong, I love the ads. The ads are interesting, highly-targeted, and show me things I might actually be interested in (thank you, marketers). I might be one of the few people who is obsessed with ads, but hey, no apologies. What has been grating on me are influencer posts promoting every product under the sun.
I’ll be the first to say that I love New York Fashion Week. Twice per year [more if you count international shows and previews], we catch a glimpse into the possibilities for the upcoming season. From colors and patterns, to daring cuts and mastery in tailoring, we get to see the best in business arrive and show us that the best is still ahead.But much like a parent to their rebel child, we need to have a talk. A serious talk.
Networking can be such a weird topic. It’s hard to describe the best way to do it, and that makes it even more frustrating for people trying to get the knack of doing it. There’s very few “truths” that always work, but after getting this question at a few alumni panels, I figured I owed the college students of the world a not-terrible answer.
It’s no secret that fashion and lifestyle bloggers have changed the way we do brand marketing. I recently caught up with one such Chicago-based blogger Erika Karl, of BABESKILLS. She shares her journey to becoming a #BossBabe, her biggest successes, and offers advice to up-and-coming bloggers below.