Let’s get this out of the way up front: there is nothing wrong with budget travel. At this point in my career, I fund all my own trips and I don't have unlimited resources. We’ve all seen ultra-luxury hotels and Instagram travel photos, and for those of us who can’t afford an all-out 5 star experience, budget travel is often what’s on the menu. I’m a huge proponent of it. But we need to clear the air with a few problems going on in the budget travel industry.
Networking can be such a weird topic. It’s hard to describe the best way to do it, and that makes it even more frustrating for people trying to get the knack of doing it. There’s very few “truths” that always work, but after getting this question at a few alumni panels, I figured I owed the college students of the world a not-terrible answer.
It’s no secret that fashion and lifestyle bloggers have changed the way we do brand marketing. I recently caught up with one such Chicago-based blogger Erika Karl, of BABESKILLS. She shares her journey to becoming a #BossBabe, her biggest successes, and offers advice to up-and-coming bloggers below.
If you saw the Victoria’s Secret Fashion Show from 2006 to 2014, there’s a good chance you experienced first-hand the work of brand manager/PR master Lauren Cutillo Kinnear. She’s since departed the megabrand, but has by no means slowed down. After departing in 2014, Lauren launched her own public relations and event management consultancy called LOLO PR & Events. Lauren was kind enough to indulge me in a Q&A chat about career successes, advice for PR pros, and the challenges of striking out on your own.