GROWTH AND PERFORMANCE MARKETING
Your focus is on growing your brand. I’ll bring process and profit to your efforts.
Trying to break into new markets and sell great products, but don’t have a clear path to growth? Want to build new programs, but your internal team doesn’t have bandwidth to shepherd the process? Or maybe you know there is some low-hanging fruit, but it’s impossible to get to in the list of urgent tasks to keep business moving as-is.
My GROWTH & PERFORMANCE MARKETING CONSULTING PROCESS
As a growth and performance marketing consultant, I work with your team to streamline your processes and eliminate distractions that are losing you valuable sales on your site. I support a wide range of ecommerce opportunities, from product SEO and building ambassador programs, to abandoned cart analysis and product development, paid search, and paid social ad buys and campaign development. I work to make the purchase experience seamless, from start to finish.
I’ve been called a “cross-functional attack dog,” and honestly? We’re proud.
With deep experience in SEO, PPC, paid social, influencer marketing, and customer experience, I’ll work across lines of business and departments to quickly identify opportunities and help bring your house into (profitable) order. Say goodbye to high CPAs, low quality traffic, and audiences that disappear after the intro email offer. I go on deep data dives, analyzing multiple channel performances over time, looking at trend data, and overall ROI/MER to determine where we can make moves forward.
Like a highlight reel? Me too. Here’s the type of results I’ve gotten My clients:
For a global retail ecommerce brand, I dropped the CPA of social media purchases by 47% in under one week
For a destination tourism brand, I helped take stagnating content on page 2 to the top spots (and featured snippets) on page 1.
For a subscription retail service, I increased orders for specialty items from 2% to almost 10% in month 1.
I’ve worked both in-house and agency-side to provide clients with performance marketing services, identifying why potential customers fail to complete an online orders, why CAC costs can’t seem to drop, testing and launching new paid strategies and segmentation, and bringing expertise and oversight to external vendor/agency management. I’ve optimized ecommerce and purchase checkout flows to simplify the customer experience, making a successful purchase more likely. I’ve simplified and streamlined targeting to reduce CPAs and capture more conversions in the same budget.
Rachel has been such an asset to the Nuuly team. Super flexible, able to dive into anything we send her way, and a great collaborator. In my experience, it can be challenging to find consultants who can seamlessly slide into the team dynamic. It has been very helpful to have her as a constant as our team has grown so much over the past year and will likely continue to grow in the year ahead. Having access to someone who has an external perspective is also really helpful.
— Kim Gallagher, Dir. of Marketing and Customer Experience, Nuuly
READY TO WORK TOGETHER?
RELATED READING ON THE BLOG
WHAT IS THE MARKETING EFFICIENCY RATIO AND WHY SHOULD YOU USE IT?
There is a never-ending stream of acronyms in digital marketing: SEO, PPC, CPM, ROAS, and now let me introduce you to another one. MER. What is MER? The marketing efficiency ratio is another way to calculate the overall value of ad spend relative to overall revenue.
RELATED READING ON THE BLOG
HOW TO BUILD A GROWTH MARKETING CAPABILITY
When it comes to growth marketing (or any marketing, for that matter), there’s no one-size-fits-all process. Ultimately, it’s about building a loyal fan base that raves about your brand or product to the wider world. So how do you pivot your business into building the strategy and bandwidth to handle an aggressive and effective growth marketing plan? Let’s take a look.
YOU MIGHT BE A GOOD FIT FOR GROWTH AND PERFORMANCE MARKETING CONSULTING SERVICES IF YOU:
Want to build and iterate quickly
Need expertise and visibility into multiple channels including PPC, paid social, and SEO
Have agency or implementation partners, but they need wrangled
Need quick product wins while you build long term strategy and capability
Are trying to hire [or have recently hired] an in-house person, but need senior-level support while they transition
