It’s easy to think Pinterest is just another social media platform. It’s been around for years, it doesn’t feel all that new. But unlike Instagram and Facebook, Pinterest was never built as a tool for social interaction. Instead, it’s much more like a traditional search engine than many people realize.

We’re often told as marketers to stop thinking about digital channels in terms of siloes, that everything works together to create a unified customer experience. While that may be universally true, that doesn’t stop us from thinking about the specific channels that we work on. But what happens when a platform becomes something else entirely? Say, when a social media platform actually becomes a search engine?

No matter what kind of content you create, it takes significant time and energy to put together. So why not earn a few dollars from all of that hard work? Whether your goal is to earn a living as a content creator, or you’re using your online presence to drive traffic towards a new product or service, there are plenty of different options for you to monetize your content and make the most out of every post.

When it comes to growth marketing (or any marketing, for that matter), there’s no one-size-fits-all process. Ultimately, it’s about building a loyal fan base that raves about your brand or product to the wider world. So how do you pivot your business into building the strategy and bandwidth to handle an aggressive and effective growth marketing plan? Let’s take a look.

No matter the size of your business, planning for the coming year should be an essential part of your operations. But this isn’t a once-and-done task. Instead of making a set of business New Year’s resolutions that are forgotten by the end of January, goals should be continually evaluated to make sure you’re on track and that they still make sense for where you want your business to go. If this is your first time working on annual planning, or you’ve lost your way in the past, we’re here to point you in the right direction.

With over 1 billion active monthly users flocking to the platform, is it any surprise that brands are looking to take advantage of TikTok’s popularity? Advertising opportunities are plentiful for savvy companies targeting their ideal audience, particularly those under 30, but it takes more than just creating a funny video to actually convert your viewers into customers. Not sure where to start with TikTok when it comes to your own business? Take a look at our top tips.