Tourism Digital Marketing Consulting

You help travelers on their journey. I help you grab their attention.

Knowing how and when to show up for your customers in the digital world can feel overwhelming and complicated. But it doesn’t need to be. As a tourism and destination marketing consultant, I’m here to guide you and find opportunities in the travel sector, letting you focus on what you do best.

From bespoke travel accessories and high-end product experience, to destination marketing organizations and experiential travel brands, I know how to get customers’ attention. I have over a decade of experience as a destination and tourism marketing consultant so you can feel confident in my approach and results.

GET STARTED WITH TOURISM DIGITAL MARKETING CONSULTING

THE VANDER GROUP knows digital marketing. Rachel approaches projects strategically and is then able to execute the necessary tasks to ensure a positive outcome. THE VANDER GROUP has helped VISIT PHILADELPHIA with multiple SEO and SEM initiatives that have resulted in more traffic, engagement and conversions across platforms and campaigns. I recommend THE VANDER GROUP to anyone who needs digital marketing expertise in the competitive travel and destination marketing space.

– Erik Berger, Vice President of Digital Technology, VISIT PHILADELPHIA

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SEARCH ENGINE OPTIMIZATION (SEO) FOR TOURISM AND DESTINATION BRANDS

Your customers have an abundance of choices in destination when they start searching online. So how do you stand out in a crowded space?

Your customers have an abundance of choices in destination when they start searching online. So how do you stand out in a crowded space? I work with our clients to build effective long term search engine marketing programs that grow their destination-based and tourism businesses and set them up for long-term, sustainable success on a channel they own: their website.
Whether you’re looking to diversify your existing SEO strategy, fix persisting issues, scale your traffic, or integrate your SEO and content strategies, I work with your internal team and vendors to identify and prioritize the high-impact areas to increase your search visibility and rankings. I specialize in search engine strategy for destination marketing and tourism brands, and have built best-in-class SEO for DMOs, tour operators, experiential and cultural companies world-wide.
I’ll complete thorough audits of your website to ensure that they’re structured correctly for both search engine readability and easy navigation for your users. I’ll put together detailed keyword research and content analysis to identify gaps in the market for your products, offerings, attractions, and experiences, as well as finding your highest performing pages and working to improve them and scale their traffic. I can also work with you to research your competitors, assessing how you measure up and what opportunities are available for you to take advantage of. Looking to diversify your travel or editorial content? I’ll assess where your effort is best spent to grow your traffic and viewership.
I’ll also work with you to identify and fix any technical issues with your website that could be damaging your ranking potential, and test new optimization techniques as algorithms change and evolve to ensure that your site is performing at the highest level. I’ll develop ongoing strategies to improve your overall site conversion rate, assessing where potential customers are dropping off and finding solutions to ensure that you close the sale more often.

PAY PER CLICK ADVERTISING (PPC) FOR TOURISM AND DESTINATION BRANDS

From product launches to new location or partnership promotion, our tourism marketing consultants get you in front of travelers as they’re searching for your offerings and things to do in-destination.

I use heavily-researched targeting and a deep understanding of your audience persona, purchase patterns, and consumer behavior to build effective and impactful paid advertising campaigns in both Google and Bing [bonus: I have deep experience in Google Grants if you’re a travel-based nonprofit].
I can work with you to take a campaign from start to finish: I’ll complete keyword research upfront and structure your campaign on the backend to ensure optimal performance. My campaign action plan is straightforward: I go into your existing account to review what has been done already, what’s worked, and where we could see growth through an improved strategy. I’ll look at top performing keywords, analyze ad copy, and review key performance indicators [such as conversion rate, clicks, and cost per new acquisition] to create a plan to reach highly targeted consumers ready to book travel or experiences. Need new ads? I’ll write them. Need better keywords? I’ll find them. Want to test into new ad types and opportunities? I’m here to guide you through it.
I will help you understand your real-time analytics and PPC performance, and work with you to effectively manage your paid digital budget, for a strong return on investment.
While my hometown is the city of brotherly [and sisterly] love, I serve travel and tourism clients nation-wide.