It’s easy to think Pinterest is just another social media platform. It’s been around for years, it doesn’t feel all that new. But unlike Instagram and Facebook, Pinterest was never built as a tool for social interaction. Instead, it’s much more like a traditional search engine than many people realize.

We’re often told as marketers to stop thinking about digital channels in terms of siloes, that everything works together to create a unified customer experience. While that may be universally true, that doesn’t stop us from thinking about the specific channels that we work on. But what happens when a platform becomes something else entirely? Say, when a social media platform actually becomes a search engine?

No matter what kind of content you create, it takes significant time and energy to put together. So why not earn a few dollars from all of that hard work? Whether your goal is to earn a living as a content creator, or you’re using your online presence to drive traffic towards a new product or service, there are plenty of different options for you to monetize your content and make the most out of every post.

When it comes to growth marketing (or any marketing, for that matter), there’s no one-size-fits-all process. Ultimately, it’s about building a loyal fan base that raves about your brand or product to the wider world. So how do you pivot your business into building the strategy and bandwidth to handle an aggressive and effective growth marketing plan? Let’s take a look.

No matter the size of your business, planning for the coming year should be an essential part of your operations. But this isn’t a once-and-done task. Instead of making a set of business New Year’s resolutions that are forgotten by the end of January, goals should be continually evaluated to make sure you’re on track and that they still make sense for where you want your business to go. If this is your first time working on annual planning, or you’ve lost your way in the past, we’re here to point you in the right direction.

With over 1 billion active monthly users flocking to the platform, is it any surprise that brands are looking to take advantage of TikTok’s popularity? Advertising opportunities are plentiful for savvy companies targeting their ideal audience, particularly those under 30, but it takes more than just creating a funny video to actually convert your viewers into customers. Not sure where to start with TikTok when it comes to your own business? Take a look at our top tips.

Are you spending your days dreaming of sipping mai-tai’s on a beach, laptop perched on the sun lounger next to you? It’s hard to not be swayed by the idyllic lifestyle that peppers social media, particularly when you’re following freelancers or entrepreneurs all over the world. But like anything, there’s so much more to the reality of the freelance lifestyle than the glossy image you’re seeing. And you know what? It’s absolutely fine if freelancing or consulting isn’t the right choice for you! Whether you’re about to dip your toe in the water for the first time or you’re thinking of jumping ship back to a traditional corporate position, there are a few important points that you need to think about when it comes to deciding if freelancing is the right career move.

When you’re working as a freelancer without coworkers or a set career path, you can quickly feel lonely, lost and a little uncertain when it comes to the future of your business. But going on a freelancer retreat can be the ideal way to work your way out of a slump and start to feel excited about your goals and where you’re heading over the next few months. Whether you’ve been on several freelancer retreats before, or if this is your first time, going into the experience prepared and ready to work will help you to make the most out of your investment.

With over 80% of brands utilizing affiliate marketing strategies, now is the perfect time to look into whether this type of program could be right for your business. Running a good affiliate program isn’t easy, but there are a few key approaches that will help to move you towards long-term success.

For an app where the average video is only 16 seconds, TikTok has become one of the fastest growing social media platforms, particularly among Gen Z, and has over 600 million daily active users worldwide. Safe to say, there’s a huge audience ready and waiting for creative marketers. It might seem like another trend that’s one more job for your social team to handle, but trust us, TikTok isn’t going anywhere any time soon. There are plenty of ways that your brand can start to use TikTok as a marketing tool and we’re going to walk you through some of the best approaches for your first few videos.

There’s nothing better than bringing on new clients and growing your book of business, but there comes a point when your team alone is stretched beyond capacity. If bringing on new full-time employees isn’t an option, using freelancers is the ideal way to fill in the gaps. Whether it’s for a one-off project or on a retainer basis, knowing where to find your first freelancers can be a challenge. We’re here to walk you through some of our top tips for hiring great freelancers that you’ll want to work with time and time again.

These days, it’s almost impossible to spend longer than half an hour on social media without seeing someone on a Peloton bike. From a relatively unheard of brand back in 2017 to the clear leader of the home fitness industry by the end of 2020, Peloton’s rise to the top is nothing short of remarkable. But just how did they achieve it? The answer is simple: they doubled-down on brand building.

Influencer marketing is nothing new. But the opportunities to partner with notable creators and reach their audiences are steadily increasing and it’s predicted that 20% of all US digital marketing budgets in 2021 will be spent on working with online influencers. Ready to get started on your own campaigns? Here are our top tips for how to choose influencers that work best for your business.

When you’re in a good place with clients you enjoy working with and a network of other small business friends to rely on, it’s a great life. But finding new ways to build your business and strengthen those relationships is always important. That’s where loyalty and referral programs come in.

There is a never-ending stream of acronyms in digital marketing: SEO, PPC, CPM, ROAS, and now let me introduce to you another one. MER. What is MER? The marketing efficiency ratio is another way to calculate the overall value of ad spend relative to overall revenue.

“It won’t happen to us.” The infamous words that truly every organization believes, until it in fact, does happen to them. Crisis communications plans are an integral part of business operations, especially if you have direct contact with the public, produce a consumer good [food especially!], or are in medicine/medical adjacent industries. Perhaps before we get rolling, we should level set: what is a “crisis”?

It hardly seems time already, but with holiday promos hitting my inbox as early as mid-September [looking at you, Sephora], perhaps it’s time to discuss how to win at holiday marketing. Every year that goes by, holiday marketing gets both better, and seemingly worse, at the same time. Some tactics are naughty, and some are nice, much like the people on your holiday gift list. Everyone has holiday pet peeves, and here are mine:

The first question that usually comes up when I talk about surprise and delight marketing is…what is that exactly? Let me tell you a story: It was Christmas-kah 2018 and my fiance knew how much I love the brewery Troegs. I freak out [in a very palpable way] every year when their holiday release of Mad Elf comes out, and every time I pass through Central PA, I make it a point to stop in.

There are 3 big myths about the who and the what related to influencer advertising and #sponsoredcontent and required disclosures. We’re breaking them down for you today. Influencer Advertising & legal requirements: why are blogger and brand disclosures important? In short, it all goes back to consumer transparency.

A quick scroll through Amazon has thousands of books for budding marketers to grow and hone their skills. Here are 5 you might be overlooking [and shouldn’t].