RETAIL & ECOMMERCE MARKETING
RETAIL & ECOMMERCE MARKETING
Catch the attention and stop the scroll of distracted consumers on the internet.
Finding new ways to meet consumers online isn’t easy. With so many options for community building, channel development, and audience expansion, it can feel difficult to manage the workload and need for growth in this highly competitive space. This is amplified when your team is too stretched to take on more initiatives.
Bring expertise, strategy and structure to your efforts with a freelance ecommerce consultant. Whether you’re looking to build market share from scratch, or scale with efficiency, I’ll help you craft the best path forward considering both the customer experience and company profit.
Looking to increase sales of a specific product within a wholesale marketplace? I’ve done it. Want to build share of market for a new product? I’ve done that too. Ready to leverage retail relationships to launch a new brand? Yep, I’ve done that, too.
I’ve helped lifestyle and ecommerce brands build stronger ROAS across paid search and social, architect an SEO strategy that actually ranks and converts, define new audiences, test new marketing channels, as well as build ambassador and referral programs to strengthen relationships with consumers.
As a retail marketing consultant, my expertise lies in fashion, beauty, and lifestyle ecommerce brands, but I’ve never said no a brand or product I love.
Rachel has been such an asset to the Nuuly team. Super flexible, able to dive into anything we send her way, and a great collaborator. In my experience, it can be challenging to find consultants who can seamlessly slide into the team dynamic. It has been very helpful to have her as a constant as our team has grown so much over the past year and will likely continue to grow in the year ahead. Having access to someone who has an external perspective is also really helpful.
- Kim Gallagher, Dir. of Marketing and Customer Experience, Nuuly
Rachel Vandernick is one of the strongest digital consultants I have ever worked with. She is extremely knowledgeable, experienced and determined...a true digital force of nature. Her expertise runs the gambit from influencer relations to paid media to analytics. Her expert counsel and presentation style makes working with her a true pleasure. I would highly recommend anyone work with Rachel as a digital expert.
- Samantha Anderson, Executive Director, RpRMC
Ready to explore what aN Ecommerce & retail Marketing consultant could do for your brand?
RELATED READING ON THE BLOG
WHAT IS THE MARKETING EFFICIENCY RATIO AND WHY SHOULD YOU USE IT?
There is a never-ending stream of acronyms in digital marketing: SEO, PPC, CPM, ROAS, and now let me introduce to you another one. MER. What is MER? The marketing efficiency ratio is another way to calculate the overall value of ad spend relative to overall revenue.
