When you’re looking to amplify your message using cost-effective solutions and niche targeting, influencer advertising is a great place to start. Get the expertise you need to build influencer advertising strategies, choose great influencers, set up campaigns, and run them effectively. Additionally, as a freelance influencer marketing consultant, there’s no long term commitment to work with me for ongoing campaigns.

Effective influencer campaigns help brands leverage the powerful community of influencers for increased sales, clicks to retail, and engagement with new audiences. By working with influencers, agents, and influencer agencies, I do the nitty gritty of advertising campaigns planning, KPI projections, media buying, and ads management.

GET STARTED WITH INFLUENCER MARKETING CONSULTING

GETTING STARTED WITH INFLUENCER ADS

Not sure where to start with your deck of potential influencers for brand ads? I’ll help you vet them for highest ads success and potential. I’ll also help you integrate your spectrum of digital assets, from written content to photos and videos, and user-generated content (or influencer generated content) into your strategy to highlight the vibrancy of your brand and send more social users to your site.

We’ll work together to assess campaign possibilities, and goals that you’re looking to achieve to define a creative ad strategy, targeting your audience where they already are.

I tailor every influencer advertising campaign to your business objectives and provide detailed performance reporting throughout the duration of the campaign. I have extensive experience in running comparative tests to ensure that your ads are optimized to the highest standard and resonate with your audience. From multi-million dollar travel and ecommerce brands, through multi-location retail or experiential shops, I’ve seen a variety of challenges and run dozens of successful campaigns.

The world of influencer advertising is a little hush hush, so while I can’t tell you the who of our work, I can share the what:

For a major cosmetics and skincare brand, I saw 30% over target goal for clicks to retail with almost half industry average CPC.
For a wholesale distributor, I saw 65% higher clicks to retail than projected estimates.
For a skin and suncare campaign, I saw 46% more clicks to retail over target high end estimates, and almost 2.5x goal impressions.
For a skincare company, I increased WoW sales of their #1 selling retinol product by 40% and became the #2 serum on Amazon for the promotional month.