#SponCon, #Ad, and #Partner posts seem to be everywhere these days. There are 3 big myths about the who and the what related to #sponsoredcontent and required disclosures. We’re breaking them down for you today.
I get a world where you don’t want to participate on social media. It’s exhausting, a time suck, and quickly becomes a black hole where your attention and worth can disappear. But it’s also a place to get to know a world and causes bigger than yourself, to form real relationships, and share what ~ what brings you joy ~.
Which is why Lush’s sudden rage quit of social media like a pouty influencer “who just can’t even” is puzzling big brand behavior. Let me catch you up.
I've been sitting on this post for a while. And there is no clean intro to this, because no matter how you try to be neutral in addressing a non-neutral issue, there will be offense. But SEO has a gender, identity, racial, all kinds of disparity, issue. And it's not exactly a secret. So what do we do about it?