It’s easy to think Pinterest is just another social media platform. It’s been around for years, it doesn’t feel all that new. But unlike Instagram and Facebook, Pinterest was never built as a tool for social interaction. Instead, it’s much more like a traditional search engine than many people realize.

We’re often told as marketers to stop thinking about digital channels in terms of siloes, that everything works together to create a unified customer experience. While that may be universally true, that doesn’t stop us from thinking about the specific channels that we work on. But what happens when a platform becomes something else entirely? Say, when a social media platform actually becomes a search engine?

No matter what kind of content you create, it takes significant time and energy to put together. So why not earn a few dollars from all of that hard work? Whether your goal is to earn a living as a content creator, or you’re using your online presence to drive traffic towards a new product or service, there are plenty of different options for you to monetize your content and make the most out of every post.

When it comes to growth marketing (or any marketing, for that matter), there’s no one-size-fits-all process. Ultimately, it’s about building a loyal fan base that raves about your brand or product to the wider world. So how do you pivot your business into building the strategy and bandwidth to handle an aggressive and effective growth marketing plan? Let’s take a look.

No matter the size of your business, planning for the coming year should be an essential part of your operations. But this isn’t a once-and-done task. Instead of making a set of business New Year’s resolutions that are forgotten by the end of January, goals should be continually evaluated to make sure you’re on track and that they still make sense for where you want your business to go. If this is your first time working on annual planning, or you’ve lost your way in the past, we’re here to point you in the right direction.

With over 1 billion active monthly users flocking to the platform, is it any surprise that brands are looking to take advantage of TikTok’s popularity? Advertising opportunities are plentiful for savvy companies targeting their ideal audience, particularly those under 30, but it takes more than just creating a funny video to actually convert your viewers into customers. Not sure where to start with TikTok when it comes to your own business? Take a look at our top tips.

With over 80% of brands utilizing affiliate marketing strategies, now is the perfect time to look into whether this type of program could be right for your business. Running a good affiliate program isn’t easy, but there are a few key approaches that will help to move you towards long-term success.

For an app where the average video is only 16 seconds, TikTok has become one of the fastest growing social media platforms, particularly among Gen Z, and has over 600 million daily active users worldwide. Safe to say, there’s a huge audience ready and waiting for creative marketers. It might seem like another trend that’s one more job for your social team to handle, but trust us, TikTok isn’t going anywhere any time soon. There are plenty of ways that your brand can start to use TikTok as a marketing tool and we’re going to walk you through some of the best approaches for your first few videos.

These days, it’s almost impossible to spend longer than half an hour on social media without seeing someone on a Peloton bike. From a relatively unheard of brand back in 2017 to the clear leader of the home fitness industry by the end of 2020, Peloton’s rise to the top is nothing short of remarkable. But just how did they achieve it? The answer is simple: they doubled-down on brand building.

Influencer marketing is nothing new. But the opportunities to partner with notable creators and reach their audiences are steadily increasing and it’s predicted that 20% of all US digital marketing budgets in 2021 will be spent on working with online influencers. Ready to get started on your own campaigns? Here are our top tips for how to choose influencers that work best for your business.

When you’re in a good place with clients you enjoy working with and a network of other small business friends to rely on, it’s a great life. But finding new ways to build your business and strengthen those relationships is always important. That’s where loyalty and referral programs come in.

There is a never-ending stream of acronyms in digital marketing: SEO, PPC, CPM, ROAS, and now let me introduce to you another one. MER. What is MER? The marketing efficiency ratio is another way to calculate the overall value of ad spend relative to overall revenue.

It hardly seems time already, but with holiday promos hitting my inbox as early as mid-September [looking at you, Sephora], perhaps it’s time to discuss how to win at holiday marketing. Every year that goes by, holiday marketing gets both better, and seemingly worse, at the same time. Some tactics are naughty, and some are nice, much like the people on your holiday gift list. Everyone has holiday pet peeves, and here are mine:

The first question that usually comes up when I talk about surprise and delight marketing is…what is that exactly? Let me tell you a story: It was Christmas-kah 2018 and my fiance knew how much I love the brewery Troegs. I freak out [in a very palpable way] every year when their holiday release of Mad Elf comes out, and every time I pass through Central PA, I make it a point to stop in.

There are 3 big myths about the who and the what related to influencer advertising and #sponsoredcontent and required disclosures. We’re breaking them down for you today. Influencer Advertising & legal requirements: why are blogger and brand disclosures important? In short, it all goes back to consumer transparency.

A quick scroll through Amazon has thousands of books for budding marketers to grow and hone their skills. Here are 5 you might be overlooking [and shouldn’t].

I get a world where you don’t want to participate on social media. It’s exhausting, a time suck, and quickly becomes a black hole where your attention and worth can disappear. But it’s also a place to get to know a world and causes bigger than yourself, to form real relationships, and share what ~ what brings you joy ~. Which is why Lush’s sudden rage quit of social media like a pouty influencer “who just can’t even” is puzzling big brand behavior. Let me catch you up. The Lush UK social media accounts are shutting down.

Philly’s frightening mascot has been taking over Twitter, and no, I’m not talking about the beloved Phanatic. Surely at this point, you’ve seen “Gritty”, the new mascot for the hometown NHL team the Philadelphia Flyers. And boy is he a sight.

I've been sitting on this post for a while. And there is no clean intro to this, because no matter how much you try to be neutral in addressing a non-neutral issue, there will be offense. But SEO has a gender, identity, racial, all kinds of disparity, issue. And it's not exactly a secret. And maybe with SearchLove happening this week, it just keeps popping up in my mind. Not unlike tech, the industry is largely male, white, and straight. With token other players thrown in to keep the appearance of balance.