I've been sitting on this post for a while. And there is no clean intro to this, because no matter how you try to be neutral in addressing a non-neutral issue, there will be offense. But SEO has a gender, identity, racial, all kinds of disparity, issue. And it's not exactly a secret. So what do we do about it?
“Not another product post. Please, for the love.”
This is what goes through my head when I’m scrolling through Instagram lately. Now don’t get me wrong, I love the ads. The ads are interesting, highly-targeted, and show me things I might actually be interested in (thank you, marketers). I might be one of the few people who is obsessed with ads, but hey, no apologies. What has been grating on me are influencer posts promoting every product under the sun.
I’ll be the first to say that I love New York Fashion Week. Twice per year [more if you count international shows and previews], we catch a glimpse into the possibilities for the upcoming season. From colors and patterns, to daring cuts and mastery in tailoring, we get to see the best in business arrive and show us that the best is still ahead.But much like a parent to their rebel child, we need to have a talk. A serious talk.
Let’s get this out of the way up front: there is nothing wrong with budget travel. At this point in my career, I fund all my own trips and I don't have unlimited resources. We’ve all seen ultra-luxury hotels and Instagram travel photos, and for those of us who can’t afford an all-out 5 star experience, budget travel is often what’s on the menu. I’m a huge proponent of it. But we need to clear the air with a few problems going on in the budget travel industry.
Networking can be such a weird topic. It’s hard to describe the best way to do it, and that makes it even more frustrating for people trying to get the knack of doing it. There’s very few “truths” that always work, but after getting this question at a few alumni panels, I figured I owed the college students of the world a not-terrible answer.